How to hire a Social Media Director?

Click to Play

What is the Director Social Media supposed to do? What is a meaningful process to fill this position? Should you hire an "expert" or train somebody from the team? How much is a social media strategist What should the job description include? Will he/she need to hire more people? What budget responsibility should the position include? What is the expected outcome from this position?

Ten ways to boost event participation with social media (WTN News)

Troy Janisch, from Social Meteor and American Family Insurance, always has some good ideas when it comes to social media and creative ways to use it across your organization. His recent article syndicated to WTN News is a good one.

His top tips include:

Create a Facebook Event Page
Create a social registration page on Eventbrite to promote
Create a Twitter account
Share your Facebook event page with friends
Share your Eventbrite registration page
Promote the event frequently on FB, Twitter and LinkedIn
Highlight the speaker, share insights, and interview prior to event
Share previous years pictures
Incent individuals to share event details
Advertise your event on Facebook

Find out what others have offered as tips in the comment section of the article

Ten ways to boost event participation with social media (WTN News): "Ten ways to boost event participation with social media
Troy Janisch
May 3, 2011

Social media is a great way to increase event participation by promote upcoming events. Use these tips to boost your event’s performance.

You may want to begin promoting your event on social networks three or more months before the day of the event. The basic strategy used by social-savvy event managers is to create appropriate pages on Facebook and EventBrite that can be used to promote the event, predict attendance and enable event attendees to share information about your event with others."

Social Media ROI - Social Media Academy - Online Management Briefing

Click to Play

High Impact Enterprise Social Media Strategies with ROI above 100% ;Online Management Briefing"
It's no longer the question whether or not there is a financial ROI on social media, but how high it can be.
Social Media Academy is introducing some "High Impact Strategies" to get ROI above 100% within a year.- Enterprise level social media engagement models
- Social Media in the support department with ROI of 142%
- Social Media in the product management group creating an ROI of 167%
- Social Media in the sales organization creating an ROI of 337%
- Social Media in the marketing department creating an ROI of 525%
- Methods, models and frameworks to create high impact strategies
- Organization models that allow high impact ROI in enterprises
- Where to start who to hire.Audience: Business managers / Business consultants
Duration: 45 minutes plus Q+A
Takeaway: Get the big picture for high impact ROI on social media

Social Media ROI - Social Media Academy

Click to Play

It's no longer the question whether or not there is a financial ROI on social media, but how high it can be. Social Media Academy is introducing some "High Impact Strategies" to get ROI above 100% within a year.- Enterprise level social media engagement models - Social Media in the support department with ROI of 142% - Social Media in the product management group creating an ROI of 167% - Social Media in the sales organization creating an ROI of 337% - Social Media in the marketing department creating an ROI of 525% - Methods, models and frameworks to create high impact strategies - Organization models that allow high impact ROI in enterprises - Where to start who to hire.

Leveraging Social Media as a Way To Grow Business

Click to Play

Axel Schultze talked about social media empowerment at this year's Xchange for Tech Innovators in Las Vegas. The past years was filled with social media marketing conversations. The biggest challenge for many businesses is still to actually reach the end user and have a meaningful conversation. Why? Because it is pretty difficult for a company with 500 employees to have meaningful conversations with 10 Million customers. The social media magic for businesses is called "leverage". Reseller, Distributors, Dealer, Broker, Agents have created business success as mediator for the past 5,000 years. And that is not going to change. The Social Media Academy is providing complete social media solution programs and is working with leading social media tools vendors including Alterian, Sysomos and Xeesm to help businesses leverage their partner ecosystems and provide a better customer experience to their respective customers.

Where Social Media Monitoring Services Fail

Remember the assessment homework during the Leadership class?
How time consuming it is and none of the reporting tools just spew the results?


Four Quadrant Assessment methodology
Analyze and nuderstand your market from a social point of view
The first strategic step is to create an assessment to learn where a respective ecosystem is. Our four quadrant assessment methodology includes the following groups:
- Customer mapping and field assessment
- Brand analysis
- Partner and alliance analysis
- Competition analysis
The assessment concerns about where people are in the social web, sentiment analysis, key interests and reflections.

Jason Falls wrote a very interesting post about Social Media Monitoring Services I like to share with you.

I love his conclusion = Social media monitoring is only as good as the decision-maker who does something with the intelligence.

http://www.socialmediaexplorer.com/2010/04/02/where-social-media-monitoring-services-fail/


best
Marita
http://xeesm.com/maritar

Social Media Academy NCP Model – Case Examples - Catherine Sherwood

Click to Play

Well thought out methodologies have only one purpose: Helping you achieve results faster with less mistakes. The NCP Model stands for Network Contribution Participation and describes the inner relationship between all three aspects. Network Contribution Participation Network provides the reach Contribution is the active engagement and content contribution over such networks Participation is the positive or negative reflection of the contribution and the actual conversation. Conversation is the currency in social media. Catherine Sherwood presents real world experience using the model