Want to share with you Rick Speciales http://xeesm.com/speciale/ observations on Nestle and their use of Facebook - more about lost opportunities for them in Social Media that could have helped them deal with the negative sentiment coming out about their use of a supplier in Zimbabwe that connects them to the Mugabe regime
Please feel free to agree, disgree or comment with your own spin at this link: (took that from Rick's email ;-)
Nestle Social Media: “Nestea” plunge in sentiment and how to fix
Best
Marita
http://xeesm.com/maritar
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