Leveraging Social Media as a Way To Grow Business

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Axel Schultze talked about social media empowerment at this year's Xchange for Tech Innovators in Las Vegas. The past years was filled with social media marketing conversations. The biggest challenge for many businesses is still to actually reach the end user and have a meaningful conversation. Why? Because it is pretty difficult for a company with 500 employees to have meaningful conversations with 10 Million customers. The social media magic for businesses is called "leverage". Reseller, Distributors, Dealer, Broker, Agents have created business success as mediator for the past 5,000 years. And that is not going to change. The Social Media Academy is providing complete social media solution programs and is working with leading social media tools vendors including Alterian, Sysomos and Xeesm to help businesses leverage their partner ecosystems and provide a better customer experience to their respective customers.

Where Social Media Monitoring Services Fail

Remember the assessment homework during the Leadership class?
How time consuming it is and none of the reporting tools just spew the results?


Four Quadrant Assessment methodology
Analyze and nuderstand your market from a social point of view
The first strategic step is to create an assessment to learn where a respective ecosystem is. Our four quadrant assessment methodology includes the following groups:
- Customer mapping and field assessment
- Brand analysis
- Partner and alliance analysis
- Competition analysis
The assessment concerns about where people are in the social web, sentiment analysis, key interests and reflections.

Jason Falls wrote a very interesting post about Social Media Monitoring Services I like to share with you.

I love his conclusion = Social media monitoring is only as good as the decision-maker who does something with the intelligence.

http://www.socialmediaexplorer.com/2010/04/02/where-social-media-monitoring-services-fail/


best
Marita
http://xeesm.com/maritar

Social Media Academy NCP Model – Case Examples - Catherine Sherwood

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Well thought out methodologies have only one purpose: Helping you achieve results faster with less mistakes. The NCP Model stands for Network Contribution Participation and describes the inner relationship between all three aspects. Network Contribution Participation Network provides the reach Contribution is the active engagement and content contribution over such networks Participation is the positive or negative reflection of the contribution and the actual conversation. Conversation is the currency in social media. Catherine Sherwood presents real world experience using the model

Social Media Academy - Corporate Social Media Education

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The Corporate Education Program helps business teams to leverage social media for their day to day business activities. To help understand what we do and what we teach, you can listen to this free introductory webinar and get a feel for content, style and approach. The corporate education program is not the typical social media training where you learn to setup a LinkedIn profile, how to tweet and how to create a fan page on Facebook. Instead we focus on the business implications, how to leverage what is going on in the market, how to create a strategy, build an executable social media engagement plan and select the right tools for a given strategy

Social Media Academy NCP Model – Case Examples - Wendy Soucie

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There is a lot of talk about listening the conversation focus how important networking is and also that a network no longer is a privilege but a must have. The NCP model helps to make sense of all of this in a logical way.

What can you do to make sure your social engagement will be successful? Using models, methods and frameworks is an old business technique that shall help managers and their teams to achieve results faster with less mistakes. That doesnt mean to create a cookie cutter social media strategy the opposite is the case: your social media strategy need to be unique, compelling, attractive, an open and trust worthy engagement. Methods have only one yet very important function: They give you a framework to create unique engagements that make sense to your eco system.

Wendy Soucie, http://xeesm.com/wendysoucie presents real world experience (Professional Services Firms, Manufacturer Technical Product) using the model and to provide an understanding about the strategic implications of Social Media
- Gain some additional insights on the listening part in this new world
- Get a whole new perspective on network size, its limits and its powers.

Social Media Academy NCP Model – Case Examples

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Well thought out methodologies have only one purpose: Helping you achieve results faster with less mistakes. The NCP Model stands for Network Contribution Participation and describes the inner relationship between all three aspects. Network Contribution Participation Network provides the reach Contribution is the active engagement and content contribution over such networks Participation is the positive or negative reflection of the contribution and the actual conversation. Conversation is the currency in social media. Catherine Sherwood presents real world experience using the model

Social Media Academy NCP Model – Case Examples

Click to Play

Well thought out methodologies have only one purpose: Helping you achieve results faster with less mistakes. The NCP Model stands for Network Contribution Participation and describes the inner relationship between all three aspects. Network Contribution Participation Network provides the reach Contribution is the active engagement and content contribution over such networks Participation is the positive or negative reflection of the contribution and the actual conversation. Conversation is the currency in social media. Catherine Sherwood presents real world experience using the model

Social Media Academy - Intro Webinar Certified Social Media Strategist Program 2010

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Axel Schultze, founder and president of the Social Medi Academy introduced in this webinar the upcoming

Certified Social Media Strategist Program 2010

Agenda

• * The implication of the social customer to any business
• * A zero budget engagement plan
• * A sound social media plan from assessment to execution
• * Selection criteria for social media tools
• * Reporting and analytics in the social web
• * Rules of engagement, management requirements
• * Methods, models and frameworks
• * How to create a successful consulting business from scratch
• * New career opportunities with social media

 http://socialmedia-academy.com

Social Media Academy - Intro Webinar Certified Social Media Strategist Program 2010

Click to Play

Axel Schultze, founder and president of the Social Medi Academy introduced in this webinar the upcoming

Certified Social Media Strategist Program 2010

Agenda

• * The implication of the social customer to any business
• * A zero budget engagement plan
• * A sound social media plan from assessment to execution
• * Selection criteria for social media tools
• * Reporting and analytics in the social web
• * Rules of engagement, management requirements
• * Methods, models and frameworks
• * How to create a successful consulting business from scratch
• * New career opportunities with social media

 http://socialmedia-academy.com

Channel Partner Enablement Part 2

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More Info about the Channel Partner Enablement Program How to Empower Your Channel Partners With Social Media Six one-hour sessions for IT channel partners (resellers/solution providers/agents/alliances) and hands-on introduction to popular tools guided by the Social Media Academy through a dedicated on-line community. Sponsor Package and Opportunity Sponsors can invite partners (up to 1,000 per class) to a thought-leadership program that will educate these resellers about how to use popular social media tools and get them better connected with the social media activity of their vendors. Sponsoring vendors will receive email templates that can be sent to resellers inviting them to register as a guest of their sponsoring vendor. Sponsors will also receive discussion post templates that can be used in online communities and social media sites to invite resellers to the program. Sponsors will also be mentioned in the marketing campaign and during the webcasts. Sponsor logos will be included on the registration landing page, the opening slide of every webcast, and within the community that is set up specially for this program. We will also encourage sponsors to blog and Tweet before and during the sessions. Reseller participants, as part of the program (homework) will be asked to connect with sponsoring vendors in popular social media spaces. Sponsors will provide information (sites and profile names) that can be transmitted to partners in the community or this can be posted in the sponsoring vendors branded partner community. Sponsors can schedule additional propriety webcasts during or after the sessions to provide more specific information. Contest can be announced by sponsors to encourage their partners to join (iPods to the first ten resellers who post in the branded community, etc.) more info http://www.socialmedia-academy.com/blog/index.php/us-program/channel-program/ and http://gilwellgroup.com

Social Media for High Tech Channel Partners - Mike Dubrall + Axel Schultze

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There are lots of opinions about social media and how important it is for B2B communications, but two things are very clear: 1) vendors are embracing social media to communicate directly with customers; and, 2) channel partners are far behind on the social media learning curve. The result is a missed opportunity for resellers. There is only one way to close this learning gap. Someone has to show the channel how to use social media for business. Not just train the resellers, but provide them with the education, tools, and leadership to make them productive. But who is responsible for making this happen? The answer is another question. Who has the most to lose if resellers are not successful? Mike Dubrall - http://xeesm.com/mikedubrall Gilwell Group and Axel Schultze http://xeesm.com/axels Social Media Academy