Social Media for High Tech Channel Partners - Mike Dubrall + Axel Schultze

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There are lots of opinions about social media and how important it is for B2B communications, but two things are very clear: 1) vendors are embracing social media to communicate directly with customers; and, 2) channel partners are far behind on the social media learning curve. The result is a missed opportunity for resellers. There is only one way to close this learning gap. Someone has to show the channel how to use social media for business. Not just train the resellers, but provide them with the education, tools, and leadership to make them productive. But who is responsible for making this happen? The answer is another question. Who has the most to lose if resellers are not successful? Mike Dubrall - http://xeesm.com/mikedubrall Gilwell Group and Axel Schultze http://xeesm.com/axels Social Media Academy