How to hire a Social Media Director?

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What is the Director Social Media supposed to do? What is a meaningful process to fill this position? Should you hire an "expert" or train somebody from the team? How much is a social media strategist What should the job description include? Will he/she need to hire more people? What budget responsibility should the position include? What is the expected outcome from this position?

Ten ways to boost event participation with social media (WTN News)

Troy Janisch, from Social Meteor and American Family Insurance, always has some good ideas when it comes to social media and creative ways to use it across your organization. His recent article syndicated to WTN News is a good one.

His top tips include:

Create a Facebook Event Page
Create a social registration page on Eventbrite to promote
Create a Twitter account
Share your Facebook event page with friends
Share your Eventbrite registration page
Promote the event frequently on FB, Twitter and LinkedIn
Highlight the speaker, share insights, and interview prior to event
Share previous years pictures
Incent individuals to share event details
Advertise your event on Facebook

Find out what others have offered as tips in the comment section of the article

Ten ways to boost event participation with social media (WTN News): "Ten ways to boost event participation with social media
Troy Janisch
May 3, 2011

Social media is a great way to increase event participation by promote upcoming events. Use these tips to boost your event’s performance.

You may want to begin promoting your event on social networks three or more months before the day of the event. The basic strategy used by social-savvy event managers is to create appropriate pages on Facebook and EventBrite that can be used to promote the event, predict attendance and enable event attendees to share information about your event with others."

Social Media ROI - Social Media Academy - Online Management Briefing

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High Impact Enterprise Social Media Strategies with ROI above 100% ;Online Management Briefing"
It's no longer the question whether or not there is a financial ROI on social media, but how high it can be.
Social Media Academy is introducing some "High Impact Strategies" to get ROI above 100% within a year.- Enterprise level social media engagement models
- Social Media in the support department with ROI of 142%
- Social Media in the product management group creating an ROI of 167%
- Social Media in the sales organization creating an ROI of 337%
- Social Media in the marketing department creating an ROI of 525%
- Methods, models and frameworks to create high impact strategies
- Organization models that allow high impact ROI in enterprises
- Where to start who to hire.Audience: Business managers / Business consultants
Duration: 45 minutes plus Q+A
Takeaway: Get the big picture for high impact ROI on social media

Social Media ROI - Social Media Academy

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It's no longer the question whether or not there is a financial ROI on social media, but how high it can be. Social Media Academy is introducing some "High Impact Strategies" to get ROI above 100% within a year.- Enterprise level social media engagement models - Social Media in the support department with ROI of 142% - Social Media in the product management group creating an ROI of 167% - Social Media in the sales organization creating an ROI of 337% - Social Media in the marketing department creating an ROI of 525% - Methods, models and frameworks to create high impact strategies - Organization models that allow high impact ROI in enterprises - Where to start who to hire.

Leveraging Social Media as a Way To Grow Business

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Axel Schultze talked about social media empowerment at this year's Xchange for Tech Innovators in Las Vegas. The past years was filled with social media marketing conversations. The biggest challenge for many businesses is still to actually reach the end user and have a meaningful conversation. Why? Because it is pretty difficult for a company with 500 employees to have meaningful conversations with 10 Million customers. The social media magic for businesses is called "leverage". Reseller, Distributors, Dealer, Broker, Agents have created business success as mediator for the past 5,000 years. And that is not going to change. The Social Media Academy is providing complete social media solution programs and is working with leading social media tools vendors including Alterian, Sysomos and Xeesm to help businesses leverage their partner ecosystems and provide a better customer experience to their respective customers.

Where Social Media Monitoring Services Fail

Remember the assessment homework during the Leadership class?
How time consuming it is and none of the reporting tools just spew the results?


Four Quadrant Assessment methodology
Analyze and nuderstand your market from a social point of view
The first strategic step is to create an assessment to learn where a respective ecosystem is. Our four quadrant assessment methodology includes the following groups:
- Customer mapping and field assessment
- Brand analysis
- Partner and alliance analysis
- Competition analysis
The assessment concerns about where people are in the social web, sentiment analysis, key interests and reflections.

Jason Falls wrote a very interesting post about Social Media Monitoring Services I like to share with you.

I love his conclusion = Social media monitoring is only as good as the decision-maker who does something with the intelligence.

http://www.socialmediaexplorer.com/2010/04/02/where-social-media-monitoring-services-fail/


best
Marita
http://xeesm.com/maritar

Social Media Academy NCP Model – Case Examples - Catherine Sherwood

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Well thought out methodologies have only one purpose: Helping you achieve results faster with less mistakes. The NCP Model stands for Network Contribution Participation and describes the inner relationship between all three aspects. Network Contribution Participation Network provides the reach Contribution is the active engagement and content contribution over such networks Participation is the positive or negative reflection of the contribution and the actual conversation. Conversation is the currency in social media. Catherine Sherwood presents real world experience using the model

Social Media Academy - Corporate Social Media Education

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The Corporate Education Program helps business teams to leverage social media for their day to day business activities. To help understand what we do and what we teach, you can listen to this free introductory webinar and get a feel for content, style and approach. The corporate education program is not the typical social media training where you learn to setup a LinkedIn profile, how to tweet and how to create a fan page on Facebook. Instead we focus on the business implications, how to leverage what is going on in the market, how to create a strategy, build an executable social media engagement plan and select the right tools for a given strategy

Social Media Academy NCP Model – Case Examples - Wendy Soucie

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There is a lot of talk about listening the conversation focus how important networking is and also that a network no longer is a privilege but a must have. The NCP model helps to make sense of all of this in a logical way.

What can you do to make sure your social engagement will be successful? Using models, methods and frameworks is an old business technique that shall help managers and their teams to achieve results faster with less mistakes. That doesnt mean to create a cookie cutter social media strategy the opposite is the case: your social media strategy need to be unique, compelling, attractive, an open and trust worthy engagement. Methods have only one yet very important function: They give you a framework to create unique engagements that make sense to your eco system.

Wendy Soucie, http://xeesm.com/wendysoucie presents real world experience (Professional Services Firms, Manufacturer Technical Product) using the model and to provide an understanding about the strategic implications of Social Media
- Gain some additional insights on the listening part in this new world
- Get a whole new perspective on network size, its limits and its powers.

Social Media Academy NCP Model – Case Examples

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Well thought out methodologies have only one purpose: Helping you achieve results faster with less mistakes. The NCP Model stands for Network Contribution Participation and describes the inner relationship between all three aspects. Network Contribution Participation Network provides the reach Contribution is the active engagement and content contribution over such networks Participation is the positive or negative reflection of the contribution and the actual conversation. Conversation is the currency in social media. Catherine Sherwood presents real world experience using the model

Social Media Academy NCP Model – Case Examples

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Well thought out methodologies have only one purpose: Helping you achieve results faster with less mistakes. The NCP Model stands for Network Contribution Participation and describes the inner relationship between all three aspects. Network Contribution Participation Network provides the reach Contribution is the active engagement and content contribution over such networks Participation is the positive or negative reflection of the contribution and the actual conversation. Conversation is the currency in social media. Catherine Sherwood presents real world experience using the model

Social Media Academy - Intro Webinar Certified Social Media Strategist Program 2010

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Axel Schultze, founder and president of the Social Medi Academy introduced in this webinar the upcoming

Certified Social Media Strategist Program 2010

Agenda

• * The implication of the social customer to any business
• * A zero budget engagement plan
• * A sound social media plan from assessment to execution
• * Selection criteria for social media tools
• * Reporting and analytics in the social web
• * Rules of engagement, management requirements
• * Methods, models and frameworks
• * How to create a successful consulting business from scratch
• * New career opportunities with social media

 http://socialmedia-academy.com

Social Media Academy - Intro Webinar Certified Social Media Strategist Program 2010

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Axel Schultze, founder and president of the Social Medi Academy introduced in this webinar the upcoming

Certified Social Media Strategist Program 2010

Agenda

• * The implication of the social customer to any business
• * A zero budget engagement plan
• * A sound social media plan from assessment to execution
• * Selection criteria for social media tools
• * Reporting and analytics in the social web
• * Rules of engagement, management requirements
• * Methods, models and frameworks
• * How to create a successful consulting business from scratch
• * New career opportunities with social media

 http://socialmedia-academy.com

Channel Partner Enablement Part 2

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More Info about the Channel Partner Enablement Program How to Empower Your Channel Partners With Social Media Six one-hour sessions for IT channel partners (resellers/solution providers/agents/alliances) and hands-on introduction to popular tools guided by the Social Media Academy through a dedicated on-line community. Sponsor Package and Opportunity Sponsors can invite partners (up to 1,000 per class) to a thought-leadership program that will educate these resellers about how to use popular social media tools and get them better connected with the social media activity of their vendors. Sponsoring vendors will receive email templates that can be sent to resellers inviting them to register as a guest of their sponsoring vendor. Sponsors will also receive discussion post templates that can be used in online communities and social media sites to invite resellers to the program. Sponsors will also be mentioned in the marketing campaign and during the webcasts. Sponsor logos will be included on the registration landing page, the opening slide of every webcast, and within the community that is set up specially for this program. We will also encourage sponsors to blog and Tweet before and during the sessions. Reseller participants, as part of the program (homework) will be asked to connect with sponsoring vendors in popular social media spaces. Sponsors will provide information (sites and profile names) that can be transmitted to partners in the community or this can be posted in the sponsoring vendors branded partner community. Sponsors can schedule additional propriety webcasts during or after the sessions to provide more specific information. Contest can be announced by sponsors to encourage their partners to join (iPods to the first ten resellers who post in the branded community, etc.) more info http://www.socialmedia-academy.com/blog/index.php/us-program/channel-program/ and http://gilwellgroup.com

Social Media for High Tech Channel Partners - Mike Dubrall + Axel Schultze

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There are lots of opinions about social media and how important it is for B2B communications, but two things are very clear: 1) vendors are embracing social media to communicate directly with customers; and, 2) channel partners are far behind on the social media learning curve. The result is a missed opportunity for resellers. There is only one way to close this learning gap. Someone has to show the channel how to use social media for business. Not just train the resellers, but provide them with the education, tools, and leadership to make them productive. But who is responsible for making this happen? The answer is another question. Who has the most to lose if resellers are not successful? Mike Dubrall - http://xeesm.com/mikedubrall Gilwell Group and Axel Schultze http://xeesm.com/axels Social Media Academy

Recap of Australia Media event on Advertising and Media trends in the Australian market

Background of event: http://mumbrella.com.au/events?event_id=126

Major advertiser News Limited and key heads of Ad Agencies DDB, Y&R and PHD talked about trends in media and advertising. My thoughts on what was discussed below...

Ten things I think I think:

1. Great turnout with both client and suppliers in the audience
2. My CMO agrees with Joe Talcott (News Limited) - the media must connect media buy with sale transaction much better
3. Expert pannel and My CMO all agree that ROI is going to replace Nielsen and other current traffic metrics as the curency of advertising
4. Agree that the media needs to find ways to charge for content
5. Don't think agencies or Media gets Social Media in terms of product development/co-creation. Te panel dodged this question when someone brought it up
6. Like Joe Talcott (NEWS) quote on how Radio was supposed to kill papers in early 1900s. It's not Twitter that will kill papers, it's quality of the product or lack thereof.
7. Liked the debate on brand equity - best answer from Matt Eastwood DDB - Brand is tangible to the balance sheet; distrust directly correlates to battered share prices of Citigroup and Bank of America
8. Like Matt Eastwood DDB comment - pay content works with easy micropayments and quality product
9. "Best ads are ones you remember and bad ones are those you forget" - Joe Talcott (NEWS)
10.  Agencies still talking ads more than ROI

Overall, the Big Agencies and Big Media acknowledge the concept of ROI needs to become more ingrained in the product/service offering. The big challenge is making the organisation adapt to achieve this. Old habits dies hard. 

An excellent panel observation said that Social Media environments best show natural tendencies and behaviours that focus groups don't give (or ads for that matter). Combine that with the observation that product quality and creativity will dictate success - more than half the battle has been won. Things are not as dire for media as people make out.

Next steps are to use Social Media to capture the customer and use co-creation to find that which can be monetised in terms of content. This is not doing a Tweet to customers and saying "what will you pay for". Instead, it's taking the time to understand the customer problem and use cases through dialogue. That's not advertising or marketing, but relationship building over time.

Social media and related strategy is a methodical process and company wide approach. When done correctly, it delivers a wonderful discovery process. The critical added ingredient is the willingness of the business to 'co-create' new products based on this. The opportunity is there and there are many success that I could reference to show how this works.

**If your business faces such a challenge, feel free to contact me to discuss your own company and industry and how Social Media can make a difference to your ROI***

Rick Speciale

Director My CMO

http://xeesm.com/speciale/

0434079762

Who is My CMO?
My CMO is a marketing service and strategy business that works with clients to achieve ROI through marketing, product development and social media

Social Media Tools Education

The Social Media Academy is holding a 5 day event dedicated to the analytic tools used for Social Media. Here is a link to the agenda: http://socialmedia-academy.com/html/eventagenda.cfm. You can register at this link: http://socialmedia-academy.com/html/socialmediatoolsweek-nov09.cfm. As these tools are unfamiliar to many of those who are new to Social Media, this is a great opportunity to not only identify suppliers and tools but have expert professionals review how to use them. The dates are for November 16 to November 21. An excellent group of speakers as well. Highly recommended.

Rick S.

Accredited Guest Authors

All Black Diamonds are accredited guest authors on the Social Media Academy Blog. Feel free to use this button and add it to your website, blog or other tools.
Please use this link to link to the blog:
http://socialmedia-academy.com/Blog

Sharing Black Diamonds as a group on Twitter

TweepML is a simple format to make it easy for people to share a list of Twitter users ("Tweeps").

TweepML offers a group in function for Twitter - I created the Black Diamond Group - so we all can recommend all Black Diamonds with on link to follow - http://tweepml.org/?t=16873 = http://tweepml.org/Black-Diamonds/
They also provided some buttons we can add to our websites:





Best
Marita
http://xeesm.com/maritar

Is Social Media the New CRM?

I had a recent conversation with a colleague who has been in the CRM business for many years and was thinking about the relationship between social media and the art and science of CRM. When I first got involved in social media it occurred to me that social media is CRM in its purest form. Going back a few years ago, all you could do was “manage” customers through outbound email, mail or phone contact. It was systematic, but – on balance – you were doing more “talking at” than “talking with” customers.

Social media is less systematic – you can’t just roll out a program and check off completed tasks. However, when done well, you are meeting your customers (and prospects) where they gather, hearing about what is important to them, and responding. This mirrors real-life relationships and, therefore, increases the quality of the contact. For some, it may seem time-consuming to have these one-on-one conversations, but – in reality – for each person responded to, there are many more that are listening in with the ability to send a link and get even more people involved. The reach is very long.

It seems artificial to separate out the concept of Customer Relationship Management from social media at this point in time. Customers, like all of us, don’t really liked to be managed. Maybe it should be renamed Customer Relationship Engagement?

http://catherinesherwood.com/2009/10/is-social-media-the-latest-iteration-of-crm/