Want to share with you Rick Speciales http://xeesm.com/speciale/ observations on Nestle and their use of Facebook - more about lost opportunities for them in Social Media that could have helped them deal with the negative sentiment coming out about their use of a supplier in Zimbabwe that connects them to the Mugabe regime
Please feel free to agree, disgree or comment with your own spin at this link: (took that from Rick's email ;-)
Nestle Social Media: “Nestea” plunge in sentiment and how to fix
Best
Marita
http://xeesm.com/maritar
Wednesday, September 30, 2009
Tuesday, September 29, 2009
The Art of Publishing in the Age of the Internet
The Art of Publishing in the Age of the Internet
Catherine Sherwood http://xeesm.com/catherinesherwood posted today about:
The Art of Publishing in the Age of the Internet
Back in the early days of the internet, there was a mantra that “content is king”. Having worked for ScreamingMedia – one of the early leaders in providing “fresh content” to websites, we certainly wanted everyone to believe it. After the first wave of companies putting up static content in fairly two-dimensional websites, people realized that updated content might actually bring consumers back for a second look. However, much of that content was not really relevant – just recycled from other sources. The content that companies created directly was more relevant, but hardly compelling.
Now many of those same companies that used to syndicate their content though ScreamingMedia and others understand that the real value lies in what they create, not how it is delivered. Again, “content is king” but in a whole new way. As print distribution of content is starting to fade, the real asset is the quality of the content. Multiple sources put the number of blogs at 200 million so there is more than enough quantity, but nothing takes the place of well-researched, well-reported, well-written content. Just look at YouTube and the thousands of funny, strange or informative videos. We can all enjoy them, but know the difference between a supposedly singing cat and an episode of Mad Men in terms of real value.
I believe that newspapers, magazines and book publishers should pull out all of the stops. They can create even more compelling content in a multi-dimensional media. With audio and video to enhance the information, the opportunity to engage readers in forums, and do follow-up in blogs, their products should command close to the same price from consumers and support from advertisers that their print products do. They can balance out any losses in revenue from the savings in operations – printing, distribution, etc. They will also have the aid of advocates of their products promoting them directly in the social media and being able to close the deal with a tiny url to the publisher’s site.
Please comment - share it.
thanks
Marita
http://xeesm.com/maritar
Catherine Sherwood http://xeesm.com/catherinesherwood posted today about:
The Art of Publishing in the Age of the Internet
Back in the early days of the internet, there was a mantra that “content is king”. Having worked for ScreamingMedia – one of the early leaders in providing “fresh content” to websites, we certainly wanted everyone to believe it. After the first wave of companies putting up static content in fairly two-dimensional websites, people realized that updated content might actually bring consumers back for a second look. However, much of that content was not really relevant – just recycled from other sources. The content that companies created directly was more relevant, but hardly compelling.
Now many of those same companies that used to syndicate their content though ScreamingMedia and others understand that the real value lies in what they create, not how it is delivered. Again, “content is king” but in a whole new way. As print distribution of content is starting to fade, the real asset is the quality of the content. Multiple sources put the number of blogs at 200 million so there is more than enough quantity, but nothing takes the place of well-researched, well-reported, well-written content. Just look at YouTube and the thousands of funny, strange or informative videos. We can all enjoy them, but know the difference between a supposedly singing cat and an episode of Mad Men in terms of real value.
I believe that newspapers, magazines and book publishers should pull out all of the stops. They can create even more compelling content in a multi-dimensional media. With audio and video to enhance the information, the opportunity to engage readers in forums, and do follow-up in blogs, their products should command close to the same price from consumers and support from advertisers that their print products do. They can balance out any losses in revenue from the savings in operations – printing, distribution, etc. They will also have the aid of advocates of their products promoting them directly in the social media and being able to close the deal with a tiny url to the publisher’s site.
Please comment - share it.
thanks
Marita
http://xeesm.com/maritar
A Wiki of Social Media Monitoring Solutions
Ken Burbary started a new Social Media Monitoring Wiki with a growing list of monitoring and reporting tools.
http://wiki.kenburbary.com/social-meda-monitoring-wiki
It is very handy to have all tools in a list
Best
Marita
http://xeesm.com/martiar
http://wiki.kenburbary.com/social-meda-monitoring-wiki
It is very handy to have all tools in a list
Best
Marita
http://xeesm.com/martiar
Monday, September 28, 2009
Congratulations Caffé Publishing Group LLC Barbara Daniels
Congratulations Caffé Publishing Group LLC Barbara Daniels
WASHINGTON D.C. - The Caffé Publishing Group LLC has been selected for the 2009 Best of Mesa Award in the Publishing Category by the U.S. Commerce Association (USCA).
September 28, 2009 -- The USCA "Best of Local Business" Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2009 USCA Award Program focused on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.
About The Caffé Publishing Group LLC
Established in 1991, The Caffé Publishing Group LLC is an Arizona-based Consulting Firm, offering a variety of publishing services to small, medium and large sized businesses, to include both traditional publishing methods as well as e-Publishing. The Caffé Publishing Group LLC is also the parent company to two consulting divisions, which include Caffé Social Media, specializing in Social Media and Branding Consulting Services, and Caffé Web Design, focused on Graphic/Web Design and other creative services.
About U.S. Commerce Association (USCA)
U.S. Commerce Association (USCA) is a Washington D.C. based organization funded by local businesses operating in towns, large and small, across America. The purpose of USCA is to promote local business through public relations, marketing and advertising.
The USCA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.
SOURCE: U.S. Commerce Association
The Caffe Publishing Group LLC , Barbara A. Daniels , Publishing , USCA , Arizona , Best of Mesa - http://xeesm.com/wk4coffee
###
For more information:
6620 E. McKellips Rd., Ste. 103-1, Mesa, AZ 85215
(623) 399-4940
Email info@caffepublishing.com
WASHINGTON D.C. - The Caffé Publishing Group LLC has been selected for the 2009 Best of Mesa Award in the Publishing Category by the U.S. Commerce Association (USCA).
September 28, 2009 -- The USCA "Best of Local Business" Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2009 USCA Award Program focused on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.
About The Caffé Publishing Group LLC
Established in 1991, The Caffé Publishing Group LLC is an Arizona-based Consulting Firm, offering a variety of publishing services to small, medium and large sized businesses, to include both traditional publishing methods as well as e-Publishing. The Caffé Publishing Group LLC is also the parent company to two consulting divisions, which include Caffé Social Media, specializing in Social Media and Branding Consulting Services, and Caffé Web Design, focused on Graphic/Web Design and other creative services.
About U.S. Commerce Association (USCA)
U.S. Commerce Association (USCA) is a Washington D.C. based organization funded by local businesses operating in towns, large and small, across America. The purpose of USCA is to promote local business through public relations, marketing and advertising.
The USCA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.
SOURCE: U.S. Commerce Association
The Caffe Publishing Group LLC , Barbara A. Daniels , Publishing , USCA , Arizona , Best of Mesa - http://xeesm.com/wk4coffee
###
For more information:
6620 E. McKellips Rd., Ste. 103-1, Mesa, AZ 85215
(623) 399-4940
Email info@caffepublishing.com
Black Diamonds Fanpage and Websites Mark R. Moore / Chickenfox
Dear Black Diamonds,
have you seen lately the new websites and blogs, groups of the Black Diamonds members.
I just came across of the new Fanpage on Facebook and Website from Mark R. Moore / Chickenfox
http://chickenfox.com/
Mark did a great job and created for every Black Diamond a specific page - check it out
Become also a Fan of the Chicken Fox Fanpage
Please share with all of us your activities, let all know where we can work together and help spreading the word.
Best
Marita
http://xeesm.com/maritar
have you seen lately the new websites and blogs, groups of the Black Diamonds members.
I just came across of the new Fanpage on Facebook and Website from Mark R. Moore / Chickenfox
http://chickenfox.com/
Mark did a great job and created for every Black Diamond a specific page - check it out
Become also a Fan of the Chicken Fox Fanpage
Please share with all of us your activities, let all know where we can work together and help spreading the word.
Best
Marita
http://xeesm.com/maritar
Friday, September 25, 2009
Search Results Black Diamond September 18 - 25
Please find the text results in the attachment (sorry thats the only way to share) attachment
Best
Marita
http://xeesm.com/maritar
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