Recap of Australia Media event on Advertising and Media trends in the Australian market

Background of event: http://mumbrella.com.au/events?event_id=126

Major advertiser News Limited and key heads of Ad Agencies DDB, Y&R and PHD talked about trends in media and advertising. My thoughts on what was discussed below...

Ten things I think I think:

1. Great turnout with both client and suppliers in the audience
2. My CMO agrees with Joe Talcott (News Limited) - the media must connect media buy with sale transaction much better
3. Expert pannel and My CMO all agree that ROI is going to replace Nielsen and other current traffic metrics as the curency of advertising
4. Agree that the media needs to find ways to charge for content
5. Don't think agencies or Media gets Social Media in terms of product development/co-creation. Te panel dodged this question when someone brought it up
6. Like Joe Talcott (NEWS) quote on how Radio was supposed to kill papers in early 1900s. It's not Twitter that will kill papers, it's quality of the product or lack thereof.
7. Liked the debate on brand equity - best answer from Matt Eastwood DDB - Brand is tangible to the balance sheet; distrust directly correlates to battered share prices of Citigroup and Bank of America
8. Like Matt Eastwood DDB comment - pay content works with easy micropayments and quality product
9. "Best ads are ones you remember and bad ones are those you forget" - Joe Talcott (NEWS)
10.  Agencies still talking ads more than ROI

Overall, the Big Agencies and Big Media acknowledge the concept of ROI needs to become more ingrained in the product/service offering. The big challenge is making the organisation adapt to achieve this. Old habits dies hard. 

An excellent panel observation said that Social Media environments best show natural tendencies and behaviours that focus groups don't give (or ads for that matter). Combine that with the observation that product quality and creativity will dictate success - more than half the battle has been won. Things are not as dire for media as people make out.

Next steps are to use Social Media to capture the customer and use co-creation to find that which can be monetised in terms of content. This is not doing a Tweet to customers and saying "what will you pay for". Instead, it's taking the time to understand the customer problem and use cases through dialogue. That's not advertising or marketing, but relationship building over time.

Social media and related strategy is a methodical process and company wide approach. When done correctly, it delivers a wonderful discovery process. The critical added ingredient is the willingness of the business to 'co-create' new products based on this. The opportunity is there and there are many success that I could reference to show how this works.

**If your business faces such a challenge, feel free to contact me to discuss your own company and industry and how Social Media can make a difference to your ROI***

Rick Speciale

Director My CMO

http://xeesm.com/speciale/

0434079762

Who is My CMO?
My CMO is a marketing service and strategy business that works with clients to achieve ROI through marketing, product development and social media

Social Media Tools Education

The Social Media Academy is holding a 5 day event dedicated to the analytic tools used for Social Media. Here is a link to the agenda: http://socialmedia-academy.com/html/eventagenda.cfm. You can register at this link: http://socialmedia-academy.com/html/socialmediatoolsweek-nov09.cfm. As these tools are unfamiliar to many of those who are new to Social Media, this is a great opportunity to not only identify suppliers and tools but have expert professionals review how to use them. The dates are for November 16 to November 21. An excellent group of speakers as well. Highly recommended.

Rick S.

Accredited Guest Authors

All Black Diamonds are accredited guest authors on the Social Media Academy Blog. Feel free to use this button and add it to your website, blog or other tools.
Please use this link to link to the blog:
http://socialmedia-academy.com/Blog

Sharing Black Diamonds as a group on Twitter

TweepML is a simple format to make it easy for people to share a list of Twitter users ("Tweeps").

TweepML offers a group in function for Twitter - I created the Black Diamond Group - so we all can recommend all Black Diamonds with on link to follow - http://tweepml.org/?t=16873 = http://tweepml.org/Black-Diamonds/
They also provided some buttons we can add to our websites:





Best
Marita
http://xeesm.com/maritar

Is Social Media the New CRM?

I had a recent conversation with a colleague who has been in the CRM business for many years and was thinking about the relationship between social media and the art and science of CRM. When I first got involved in social media it occurred to me that social media is CRM in its purest form. Going back a few years ago, all you could do was “manage” customers through outbound email, mail or phone contact. It was systematic, but – on balance – you were doing more “talking at” than “talking with” customers.

Social media is less systematic – you can’t just roll out a program and check off completed tasks. However, when done well, you are meeting your customers (and prospects) where they gather, hearing about what is important to them, and responding. This mirrors real-life relationships and, therefore, increases the quality of the contact. For some, it may seem time-consuming to have these one-on-one conversations, but – in reality – for each person responded to, there are many more that are listening in with the ability to send a link and get even more people involved. The reach is very long.

It seems artificial to separate out the concept of Customer Relationship Management from social media at this point in time. Customers, like all of us, don’t really liked to be managed. Maybe it should be renamed Customer Relationship Engagement?

http://catherinesherwood.com/2009/10/is-social-media-the-latest-iteration-of-crm/

Nestle Social Media: “Nestea” plunge in sentiment and how to fix

Want to share with you Rick Speciales http://xeesm.com/speciale/  observations on Nestle and their use of Facebook - more about lost opportunities for them in Social Media that could have helped them deal with the negative sentiment coming out about their use of a supplier in Zimbabwe that connects them to the Mugabe regime

Please feel free to agree, disgree or comment with your own spin at this link: (took that from Rick's email ;-)

Nestle Social Media: “Nestea” plunge in sentiment and how to fix


Best
Marita
http://xeesm.com/maritar

The Art of Publishing in the Age of the Internet

The Art of Publishing in the Age of the Internet

Catherine Sherwood http://xeesm.com/catherinesherwood posted today about:

The Art of Publishing in the Age of the Internet
Back in the early days of the internet, there was a mantra that “content is king”. Having worked for ScreamingMedia – one of the early leaders in providing “fresh content” to websites, we certainly wanted everyone to believe it. After the first wave of companies putting up static content in fairly two-dimensional websites, people realized that updated content might actually bring consumers back for a second look. However, much of that content was not really relevant – just recycled from other sources. The content that companies created directly was more relevant, but hardly compelling.


Now many of those same companies that used to syndicate their content though ScreamingMedia and others understand that the real value lies in what they create, not how it is delivered. Again, “content is king” but in a whole new way. As print distribution of content is starting to fade, the real asset is the quality of the content. Multiple sources put the number of blogs at 200 million so there is more than enough quantity, but nothing takes the place of well-researched, well-reported, well-written content. Just look at YouTube and the thousands of funny, strange or informative videos. We can all enjoy them, but know the difference between a supposedly singing cat and an episode of Mad Men in terms of real value.


I believe that newspapers, magazines and book publishers should pull out all of the stops. They can create even more compelling content in a multi-dimensional media. With audio and video to enhance the information, the opportunity to engage readers in forums, and do follow-up in blogs, their products should command close to the same price from consumers and support from advertisers that their print products do. They can balance out any losses in revenue from the savings in operations – printing, distribution, etc. They will also have the aid of advocates of their products promoting them directly in the social media and being able to close the deal with a tiny url to the publisher’s site.

Please comment - share it.

thanks
Marita
http://xeesm.com/maritar

A Wiki of Social Media Monitoring Solutions

Ken Burbary started a new Social Media Monitoring Wiki with a growing list of monitoring and reporting tools.

http://wiki.kenburbary.com/social-meda-monitoring-wiki

It is very handy to have all tools in a list


Best
Marita
http://xeesm.com/martiar

Congratulations Caffé Publishing Group LLC Barbara Daniels

Congratulations Caffé Publishing Group LLC Barbara Daniels

WASHINGTON D.C. - The Caffé Publishing Group LLC has been selected for the 2009 Best of Mesa Award in the Publishing Category by the U.S. Commerce Association (USCA).
September 28, 2009 -- The USCA "Best of Local Business" Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.


Various sources of information were gathered and analyzed to choose the winners in each category. The 2009 USCA Award Program focused on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.


About The Caffé Publishing Group LLC

Established in 1991, The Caffé Publishing Group LLC is an Arizona-based Consulting Firm, offering a variety of publishing services to small, medium and large sized businesses, to include both traditional publishing methods as well as e-Publishing. The Caffé Publishing Group LLC is also the parent company to two consulting divisions, which include Caffé Social Media, specializing in Social Media and Branding Consulting Services, and Caffé Web Design, focused on Graphic/Web Design and other creative services.


About U.S. Commerce Association (USCA)
U.S. Commerce Association (USCA) is a Washington D.C. based organization funded by local businesses operating in towns, large and small, across America. The purpose of USCA is to promote local business through public relations, marketing and advertising.



The USCA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.

SOURCE: U.S. Commerce Association

The Caffe Publishing Group LLC , Barbara A. Daniels , Publishing , USCA , Arizona , Best of Mesa  - http://xeesm.com/wk4coffee

###

For more information:


6620 E. McKellips Rd., Ste. 103-1, Mesa, AZ 85215
(623) 399-4940
Email info@caffepublishing.com

Black Diamonds Fanpage and Websites Mark R. Moore / Chickenfox

Dear Black Diamonds,

have you seen lately the new websites and blogs, groups of the Black Diamonds members.

I just came across of the new Fanpage on Facebook and Website from Mark R. Moore / Chickenfox

http://chickenfox.com/

Mark did a great job and created for every Black Diamond a specific page - check it out

Become also a Fan of the Chicken Fox Fanpage

Please share with all of us your activities, let all know where we can work together and help spreading the word.
Best
Marita
http://xeesm.com/maritar

Search Results Black Diamond September 18 - 25

 
 
 
 
 
 
 
 
 
 Please find the text results in the attachment (sorry thats the only way to share) attachment


Best
Marita
http://xeesm.com/maritar

Social Media Methodology Online Round Table #1 Four Quadrant Assessment Model

Social Media Methodology Online Round Table #1 Four Quadrant Assessment Model

Shared via AddThis

Sum of all the con­ver­sa­tions on the Social Web

I am still working to improve to catch all your conversations on the Social Web.

But besides catching the conversation of the Black Diamonds I think it is also helpful for all of us to find conversations of interest we all can comment and get the name out

I found some additional tools who help to find blogs/conversation in the Social Web

I am pretty sure we all are using good old google alert
I am monitoring terms like
Social Media for business - Social CRM - Social Media for HR functions; Branding, e-Reputation Management, Training


Tools:
http://www.blogpulse.com/conversation
http://www.blogpulse.com/
http://www.twitteranalyzer.com/
http://socialmention.com

** my fav :
 http://www.icerocket.com/ 

check out the Big Buzz tab - easy and one click overview


Marita
http://xeesm.com/maritar




http://twitter.com/home#search?q=wendysouciehttp://twitter.com/#search?q=wk4coffee
http://twitter.com/#search?q=rmarkmoore
http://twitter.com/home#search?q=catesherwood
http://twitter.com/home#search?q=g2m
http://twitter.com/home#search?q=boughtycanton
http://twitter.com/home#search?q=zemlak

Getting better reports and results

To get relevant findings based on names is very tedious. The very best results - also to setup google alerts with relevant findings we all get if we are using  XeeSM as a unique identifier.


To trace your "social media foot prints" on comments, blog, please sign everything with your unique XeeSM http://xeesm.com/yourname. It makes findings and tracking a no-brainer. - here we also get all findings in the groups, fanpages and forums of Linkedin, Facebook and other social networks immedialty.


Findings Mark Moore http://xeesm.com/RMarkMoore/
Findings Rick Speciale http://xeesm.com/speciale/
Findings Boughton Canton http://xeesm.com/Boughty/
Findings Walter Adamson http://xeesm.com/walter/
Findings Barbara Daniels http://XeeSM.com/wk4coffee
Findings Wendy Soucie http://XeeSM.com/WendySoucie
Findings Catherine Sherwood http://XeeSM.com/CatherineSherwood

If I refer to a blog post or comment from you I also add your XeeSM to the post, reader can connect with you immediatly in the Social web.

Thank you very much for your help.

Network - Contribution - Participation

Marita
http://xeesm.com/maritar

Search results for BLACK DIAMONDS from Aug 16 to Sep 17

I just finished my search on Scoutlab to find all your social media activities.
The search is based on the following key words:
Mark R. Moore, ChickenFox, Rick Speciale, Boughton Canton, Walter Adamson, Barbara Daniels, Caffe Social Media, Wendy Soucie, Catherine Sherwood, wendysoucie, wk4coffee, boughtycanton , CateSherwood , rmarkmoore , zemlak

Please see below the Volume for this time period

To check the findings - please click on this attachment link

For  tweets I am using Tweetmi.com 
Please check out the findings

http://www.tweetmi.com/rmarkmoore
http://www.tweetmi.com/wendysoucie
http://www.tweetmi.com/wk4coffee
http://www.tweetmi.com/catesherwood
http://www.tweetmi.com/gsm
http://www.tweetmi.com/boughtycanton
http://www.tweetmi.com/zemlak

best
Marita
http://xeesm.com/maritar

Social Media Academy establishes global consulting network, Black Diamonds

News Release

Social Media Academy’s Black Diamond consultants help small medium business to enter social media space.

Social Media Academy establishes global consulting network, Black Diamonds

Palo Alto, CA, September 8 - Palo Alto based Social Media Academy announces its Black Diamond global social media consultant network. Certified social media consultants from the US, Europe, Singapore and Australia are set to collaborate on a global scale to help small, medium and large businesses create social media programs that are specifically tailored to their social media ecosystems. The group engages based on unified methodologies from the Social Media Academy, including the Four-Quadrant Social Media Assessment model, the Strategy Hexagon for developing a robust social media plan, and five other standardized methodologies.Social Media Academy founder Axel Schultze said: “Business leaders have a hard time to select a social media consultant that is right for them. Too many self proclaimed social media experts only confuse customers. We conquer this problem by creating a worldwide standard for methodologies, strategy development and social media execution plans. The Black Diamond Network consists of a worldwide network of certified social media consultants with a very transparent and unified experience profile.”

"Mark Moore, from Atlanta, GA, one of the founding members said: “One of our big advantages is our globally standardized methodology approach. Any member can jump into any project and knows exactly how we all work. This provides a great project security for small and large customers”.

Boughty Canton, another founding member, from Singapore commented: “Businesses begin to understand that social media is not just a marketing tool but a general business strategy. As Black Diamonds members, we help companies to think and execute strategically”. Wendy Soucie from Wisconsin said: “An important aspect of the Black Diamond Network is our ability to provide very cost efficient social media packages to small businesses. Even though we are connected in a global network - the individual Black Diamonds operate locally. Each Black Diamond brings to the engagement an understanding of a particular regional area or even a vertical market dynamic."

Rick Speciale from Sydney, Australia and Catherine Sherwood from Albuquerque, NM see another advantage of the Black Diamond group in the collaboration of different subject matter experts. “We both focus on the financial services industry. Collaborating with other experts while maintaining a standardized operating method gives customers the breadth and depth in expertise they expect”.

Barbara Daniels from Mesa, AZ, also one of the founding members stated: “We collaborate on projects and strategic engagements as a group, each bringing our unique talents and backgrounds to create a synergy in the fast-paced world of social media that is the first of its kind. We take social media far beyond the marketing aspect, assisting companies in building mindshare and market share by imploring the proven principles and standardized methodologies of the Social Media Academy.”

The Black Diamond group is orchestrated by the Social Media Academy and organizes knowledge webinars in the US, Europe and Asia helping businesses to better comprehend the impact social media has to their business, their market and their ecosystem. The Knowledge webinar series starts in September and is free of charge. A Black Diamond reception is established to help companies find the best social media strategist for their respective needs.

The next leadership class, which is the base education to become a black diamond, starts September 16.
More details are available at http://socialmedia-academy.com/BlackDiamonds
. . .
Key words: Social media, consulting, small medium business, methodology, network, customer experience, assessment, strategy, media plan, Black Diamond, Social Media Academy

More corresponding links:Social Media Academy
http://socialmedia-academy.com/
Social Media Leadership class
http://socialmedia-academy.com/html/us-leadershipclass.cfm
Social Media Academy Methodology overview
http://socialmedia-academy.com/html/methodologies.cfm

Social sites from people mentioned in this press release:
Axel Schultze http://xeesm.com/AxelS
Barbara Daniels http://XeeSM.com/wk4coffee
Boughton Canton http://xeesm.com/Boughty/
Catherine Sherwood http://XeeSM.com/CatherineSherwood
Mark Moore http://xeesm.com/rMarkMoore
Rick Speciale http://xeesm.com/speciale/
Walter Adamson http://xeesm.com/walter/
Wendy Soucie http://xeesm.com/wendysoucie/

About
The Social Media Academy is an education and research institute providing education for business professionals from all industries on how to best apply social media to their respective businesses. The main emphasis is to help business managers and consultants to get a comprehensive education on Social Media, including strategy development, planning, execution, tools, resources ways to report and analyze development and success and help understand the evolutionary changes in our society. As part of the educational development, the Social Media Academy conducts research exploring the ongoing changes in the field and supports the continuous learning process as well as monitor ongoing changes in the field.

The main course is the institute’s leadership class which focuses on how to plan, implement and engage with social media in all business areas including marketing, sales, product development, service & support, logistics, administration and engineering.

The Social Media Academy is based in Palo Alto, California. All classes are held online to allow location independent education.

By Wendy Soucie

New research on social media and its reflection of user identity
The research explores how accurate social media profiles are … ... faculty member at the Social Media Academyhttpwwwsocialmediaacademycom where she lectures ...

Black Diamond Activity & Event Blog

This blog is primarily created to update Black Diamonds about activities from other Black Diamonds, including blog posts, events, comment on interesting sites and other client development networking activities. The blog however is public so others may track those activities too.