Well thought out methodologies have only one purpose: Helping you achieve results faster with less mistakes. The NCP Model stands for Network Contribution Participation and describes the inner relationship between all three aspects. Network Contribution Participation Network provides the reach Contribution is the active engagement and content contribution over such networks Participation is the positive or negative reflection of the contribution and the actual conversation. Conversation is the currency in social media. Catherine Sherwood presents real world experience using the model
Friday, February 26, 2010
Social Media Academy - Corporate Social Media Education
The Corporate Education Program helps business teams to leverage social media for their day to day business activities. To help understand what we do and what we teach, you can listen to this free introductory webinar and get a feel for content, style and approach. The corporate education program is not the typical social media training where you learn to setup a LinkedIn profile, how to tweet and how to create a fan page on Facebook. Instead we focus on the business implications, how to leverage what is going on in the market, how to create a strategy, build an executable social media engagement plan and select the right tools for a given strategy
Thursday, February 4, 2010
Social Media Academy NCP Model – Case Examples - Wendy Soucie
There is a lot of talk about listening the conversation focus how important networking is and also that a network no longer is a privilege but a must have. The NCP model helps to make sense of all of this in a logical way.
What can you do to make sure your social engagement will be successful? Using models, methods and frameworks is an old business technique that shall help managers and their teams to achieve results faster with less mistakes. That doesnt mean to create a cookie cutter social media strategy the opposite is the case: your social media strategy need to be unique, compelling, attractive, an open and trust worthy engagement. Methods have only one yet very important function: They give you a framework to create unique engagements that make sense to your eco system.
Wendy Soucie, http://xeesm.com/wendysoucie presents real world experience (Professional Services Firms, Manufacturer Technical Product) using the model and to provide an understanding about the strategic implications of Social Media
- Gain some additional insights on the listening part in this new world
- Get a whole new perspective on network size, its limits and its powers.
What can you do to make sure your social engagement will be successful? Using models, methods and frameworks is an old business technique that shall help managers and their teams to achieve results faster with less mistakes. That doesnt mean to create a cookie cutter social media strategy the opposite is the case: your social media strategy need to be unique, compelling, attractive, an open and trust worthy engagement. Methods have only one yet very important function: They give you a framework to create unique engagements that make sense to your eco system.
Wendy Soucie, http://xeesm.com/wendysoucie presents real world experience (Professional Services Firms, Manufacturer Technical Product) using the model and to provide an understanding about the strategic implications of Social Media
- Gain some additional insights on the listening part in this new world
- Get a whole new perspective on network size, its limits and its powers.
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