How to hire a Social Media Director?

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What is the Director Social Media supposed to do? What is a meaningful process to fill this position? Should you hire an "expert" or train somebody from the team? How much is a social media strategist What should the job description include? Will he/she need to hire more people? What budget responsibility should the position include? What is the expected outcome from this position?

Ten ways to boost event participation with social media (WTN News)

Troy Janisch, from Social Meteor and American Family Insurance, always has some good ideas when it comes to social media and creative ways to use it across your organization. His recent article syndicated to WTN News is a good one.

His top tips include:

Create a Facebook Event Page
Create a social registration page on Eventbrite to promote
Create a Twitter account
Share your Facebook event page with friends
Share your Eventbrite registration page
Promote the event frequently on FB, Twitter and LinkedIn
Highlight the speaker, share insights, and interview prior to event
Share previous years pictures
Incent individuals to share event details
Advertise your event on Facebook

Find out what others have offered as tips in the comment section of the article

Ten ways to boost event participation with social media (WTN News): "Ten ways to boost event participation with social media
Troy Janisch
May 3, 2011

Social media is a great way to increase event participation by promote upcoming events. Use these tips to boost your event’s performance.

You may want to begin promoting your event on social networks three or more months before the day of the event. The basic strategy used by social-savvy event managers is to create appropriate pages on Facebook and EventBrite that can be used to promote the event, predict attendance and enable event attendees to share information about your event with others."

Social Media ROI - Social Media Academy - Online Management Briefing

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High Impact Enterprise Social Media Strategies with ROI above 100% ;Online Management Briefing"
It's no longer the question whether or not there is a financial ROI on social media, but how high it can be.
Social Media Academy is introducing some "High Impact Strategies" to get ROI above 100% within a year.- Enterprise level social media engagement models
- Social Media in the support department with ROI of 142%
- Social Media in the product management group creating an ROI of 167%
- Social Media in the sales organization creating an ROI of 337%
- Social Media in the marketing department creating an ROI of 525%
- Methods, models and frameworks to create high impact strategies
- Organization models that allow high impact ROI in enterprises
- Where to start who to hire.Audience: Business managers / Business consultants
Duration: 45 minutes plus Q+A
Takeaway: Get the big picture for high impact ROI on social media

Social Media ROI - Social Media Academy

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It's no longer the question whether or not there is a financial ROI on social media, but how high it can be. Social Media Academy is introducing some "High Impact Strategies" to get ROI above 100% within a year.- Enterprise level social media engagement models - Social Media in the support department with ROI of 142% - Social Media in the product management group creating an ROI of 167% - Social Media in the sales organization creating an ROI of 337% - Social Media in the marketing department creating an ROI of 525% - Methods, models and frameworks to create high impact strategies - Organization models that allow high impact ROI in enterprises - Where to start who to hire.