Social Media Academy NCP Model – Case Examples

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Well thought out methodologies have only one purpose: Helping you achieve results faster with less mistakes. The NCP Model stands for Network Contribution Participation and describes the inner relationship between all three aspects. Network Contribution Participation Network provides the reach Contribution is the active engagement and content contribution over such networks Participation is the positive or negative reflection of the contribution and the actual conversation. Conversation is the currency in social media. Catherine Sherwood presents real world experience using the model

Social Media Academy NCP Model – Case Examples

Click to Play

Well thought out methodologies have only one purpose: Helping you achieve results faster with less mistakes. The NCP Model stands for Network Contribution Participation and describes the inner relationship between all three aspects. Network Contribution Participation Network provides the reach Contribution is the active engagement and content contribution over such networks Participation is the positive or negative reflection of the contribution and the actual conversation. Conversation is the currency in social media. Catherine Sherwood presents real world experience using the model

Social Media Academy - Intro Webinar Certified Social Media Strategist Program 2010

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Axel Schultze, founder and president of the Social Medi Academy introduced in this webinar the upcoming

Certified Social Media Strategist Program 2010

Agenda

• * The implication of the social customer to any business
• * A zero budget engagement plan
• * A sound social media plan from assessment to execution
• * Selection criteria for social media tools
• * Reporting and analytics in the social web
• * Rules of engagement, management requirements
• * Methods, models and frameworks
• * How to create a successful consulting business from scratch
• * New career opportunities with social media

 http://socialmedia-academy.com

Social Media Academy - Intro Webinar Certified Social Media Strategist Program 2010

Click to Play

Axel Schultze, founder and president of the Social Medi Academy introduced in this webinar the upcoming

Certified Social Media Strategist Program 2010

Agenda

• * The implication of the social customer to any business
• * A zero budget engagement plan
• * A sound social media plan from assessment to execution
• * Selection criteria for social media tools
• * Reporting and analytics in the social web
• * Rules of engagement, management requirements
• * Methods, models and frameworks
• * How to create a successful consulting business from scratch
• * New career opportunities with social media

 http://socialmedia-academy.com

Channel Partner Enablement Part 2

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More Info about the Channel Partner Enablement Program How to Empower Your Channel Partners With Social Media Six one-hour sessions for IT channel partners (resellers/solution providers/agents/alliances) and hands-on introduction to popular tools guided by the Social Media Academy through a dedicated on-line community. Sponsor Package and Opportunity Sponsors can invite partners (up to 1,000 per class) to a thought-leadership program that will educate these resellers about how to use popular social media tools and get them better connected with the social media activity of their vendors. Sponsoring vendors will receive email templates that can be sent to resellers inviting them to register as a guest of their sponsoring vendor. Sponsors will also receive discussion post templates that can be used in online communities and social media sites to invite resellers to the program. Sponsors will also be mentioned in the marketing campaign and during the webcasts. Sponsor logos will be included on the registration landing page, the opening slide of every webcast, and within the community that is set up specially for this program. We will also encourage sponsors to blog and Tweet before and during the sessions. Reseller participants, as part of the program (homework) will be asked to connect with sponsoring vendors in popular social media spaces. Sponsors will provide information (sites and profile names) that can be transmitted to partners in the community or this can be posted in the sponsoring vendors branded partner community. Sponsors can schedule additional propriety webcasts during or after the sessions to provide more specific information. Contest can be announced by sponsors to encourage their partners to join (iPods to the first ten resellers who post in the branded community, etc.) more info http://www.socialmedia-academy.com/blog/index.php/us-program/channel-program/ and http://gilwellgroup.com

Social Media for High Tech Channel Partners - Mike Dubrall + Axel Schultze

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There are lots of opinions about social media and how important it is for B2B communications, but two things are very clear: 1) vendors are embracing social media to communicate directly with customers; and, 2) channel partners are far behind on the social media learning curve. The result is a missed opportunity for resellers. There is only one way to close this learning gap. Someone has to show the channel how to use social media for business. Not just train the resellers, but provide them with the education, tools, and leadership to make them productive. But who is responsible for making this happen? The answer is another question. Who has the most to lose if resellers are not successful? Mike Dubrall - http://xeesm.com/mikedubrall Gilwell Group and Axel Schultze http://xeesm.com/axels Social Media Academy

Recap of Australia Media event on Advertising and Media trends in the Australian market

Background of event: http://mumbrella.com.au/events?event_id=126

Major advertiser News Limited and key heads of Ad Agencies DDB, Y&R and PHD talked about trends in media and advertising. My thoughts on what was discussed below...

Ten things I think I think:

1. Great turnout with both client and suppliers in the audience
2. My CMO agrees with Joe Talcott (News Limited) - the media must connect media buy with sale transaction much better
3. Expert pannel and My CMO all agree that ROI is going to replace Nielsen and other current traffic metrics as the curency of advertising
4. Agree that the media needs to find ways to charge for content
5. Don't think agencies or Media gets Social Media in terms of product development/co-creation. Te panel dodged this question when someone brought it up
6. Like Joe Talcott (NEWS) quote on how Radio was supposed to kill papers in early 1900s. It's not Twitter that will kill papers, it's quality of the product or lack thereof.
7. Liked the debate on brand equity - best answer from Matt Eastwood DDB - Brand is tangible to the balance sheet; distrust directly correlates to battered share prices of Citigroup and Bank of America
8. Like Matt Eastwood DDB comment - pay content works with easy micropayments and quality product
9. "Best ads are ones you remember and bad ones are those you forget" - Joe Talcott (NEWS)
10.  Agencies still talking ads more than ROI

Overall, the Big Agencies and Big Media acknowledge the concept of ROI needs to become more ingrained in the product/service offering. The big challenge is making the organisation adapt to achieve this. Old habits dies hard. 

An excellent panel observation said that Social Media environments best show natural tendencies and behaviours that focus groups don't give (or ads for that matter). Combine that with the observation that product quality and creativity will dictate success - more than half the battle has been won. Things are not as dire for media as people make out.

Next steps are to use Social Media to capture the customer and use co-creation to find that which can be monetised in terms of content. This is not doing a Tweet to customers and saying "what will you pay for". Instead, it's taking the time to understand the customer problem and use cases through dialogue. That's not advertising or marketing, but relationship building over time.

Social media and related strategy is a methodical process and company wide approach. When done correctly, it delivers a wonderful discovery process. The critical added ingredient is the willingness of the business to 'co-create' new products based on this. The opportunity is there and there are many success that I could reference to show how this works.

**If your business faces such a challenge, feel free to contact me to discuss your own company and industry and how Social Media can make a difference to your ROI***

Rick Speciale

Director My CMO

http://xeesm.com/speciale/

0434079762

Who is My CMO?
My CMO is a marketing service and strategy business that works with clients to achieve ROI through marketing, product development and social media