Where Social Media Monitoring Services Fail

Remember the assessment homework during the Leadership class?
How time consuming it is and none of the reporting tools just spew the results?


Four Quadrant Assessment methodology
Analyze and nuderstand your market from a social point of view
The first strategic step is to create an assessment to learn where a respective ecosystem is. Our four quadrant assessment methodology includes the following groups:
- Customer mapping and field assessment
- Brand analysis
- Partner and alliance analysis
- Competition analysis
The assessment concerns about where people are in the social web, sentiment analysis, key interests and reflections.

Jason Falls wrote a very interesting post about Social Media Monitoring Services I like to share with you.

I love his conclusion = Social media monitoring is only as good as the decision-maker who does something with the intelligence.

http://www.socialmediaexplorer.com/2010/04/02/where-social-media-monitoring-services-fail/


best
Marita
http://xeesm.com/maritar